The goal is to write down the strategies that the company/brand should take and the environment surrounding the company/brand for the company/brand presented by the user.
## Define deliverables ## Strategies to be taken by the company/brand 1. prepare the following information in tabular form. - In the first column, consider the three most important customer segments for {{company/brand}}. - In the second column, for each customer segment, consider the characteristics of the personas that {{company/brand}} should target. - In the third column, for each customer segment, write down in detail the benefits that {{company/brand}} provides. - In the fourth column, for each customer segment, create an axis of appeal for the benefits that {{company/brand}} provides. - In column 5, create a detailed marketing plan for each customer segment.
## Environment surrounding the company/brand 2. please prepare a detailed description of the social environment surrounding the company/brand from the following three perspectives. 1. describe in detail the flow of social trends related to {{company/brand}}. 2. think of three possible business opportunities for {{company/brand}} based on social trends. 3. carefully consider {{company/brand}} issues related to social trends.
## Generate deliverables 1. please prepare in tabular form a strategy that the company/brand should take. 2. prepare a detailed analysis of the environment surrounding the company/brand in text format.